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search specific header

by Fat Fingers / February 4, 2012 10:55 PM PST

Hi there
I've found that a rival company has somehow engineered their page headers so that if anyone googles my company name their site comes up at the top of the search results with my company name as the title.
I've contacted them about this and they just say it's due to PPC but surely they must have set this up when building their site?
Can anyone please explain what they've done, what's the name for this and is there anything I can do about it?

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All Answers

Collapse -
Did they do this
by Sovereign Forum moderator / February 6, 2012 9:26 AM PST
In reply to: search specific header

through Google ad words? Was it a natural search result or in the advertising section?


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that's what I want to find out
by Fat Fingers / February 6, 2012 12:51 PM PST
In reply to: Did they do this

It was a normal search from the google search page, I googled my company name and found that with that specific search their company comes up listed with my company name as the main page header, this only happens if I google my company name. I have been told that they employed a web optimisation company specifically to target my web traffic. They spent an entire afternoon discussing how to do this, I only know because the idiot then phoned a friend of mine and told him what he'd been asked to do.
They insist that this happens because of pay per click but surely they will have to have set their page headers on their site for this to happen?

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It would be helpful
by Sovereign Forum moderator / February 7, 2012 2:49 PM PST

in this case if you could provide a link to their page, but if anything, open their website's source code (CTRL+U in Firefox) and do a CTRL+F to search for your company's name and see if it's referenced and where.


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