Hi UA55EH6000M_user,

It's possible that you don't like the effect of the Auto Motion Plus feature, which you can toggle under the picture settings. It's difficult for me to say for sure since I support US products. And from what I can tell, this model is for Australia. (Correct me if I'm wrong.) So if you want the most accurate information, here's the Samsung Australia portal for support on that product: http://www.samsung.com/au/support/model/UA55EH6000MXXY

Hope that helps!

HD Tech