the light. If you can use window treatments to control the light you will be fine. If not you'll have to weight the advantages of having a bright picture during the day (which an LCD can easily do) with the needs of a great picture at night (which is what plasma excels at).

I decided to go the LCD route because daylight viewing was a requirement in my household. I know my night time picture isn't as perfect as a plasma but its still pretty darn good. If I move to another house I'll reassess the situation but for the time being this setup works great.