Microsoft's efforts to downplay Google's Gmail over its own Outlook.com service are well known amongst the tech crowd. In late-November the Redmond, Wash.-based corporation claimed that a third of new Outlook.com signups were people switching from Google's email service, and after the web giant dropped support for EAS, Microsoft quickly advised Gmail users to make the same switch. Now Microsoft is at it again, launching a new crusade titled "Don't Get Scroogled by Gmail".
The purpose of the campaign, according to the software firm, is to "educate consumers that Google goes through their personal emails to sell ads". Don't Get Scroogled by Gmail is aimed at American Gmail users and is supported by a GfK Roper study commissioned by Microsoft that found "70 percent of consumers don't know that major email providers routinely engage in the practice of reading through their personal email to sell ads", with a vast majority of people, 88 percent, disapproving of this practise once the information was brought to their attention.
Continued : http://betanews.com/2013/02/07/microsoft-launches-dont-get-scroogled-by-gmail-campaign-to-stop-google-going-through-personal-emails/
Microsoft launches 'Don't get Scroogled' campaign against Google
Microsoft launches campaign against Gmail over privacy
Microsoft Attacks Gmail with "Scroogled" Campaign