Small business & Startups forum

Resolved Question

How much re-do of website hurts ranking?

by bkay / April 6, 2013 8:07 AM PDT

I really want to do some changes to my website, but am getting lots of new customers and rank on the first page of Google and Yahoo for my product.

I've heard that if you change your website, you can loose your ranking. I've also heard that if you never change it, you will lose your ranking. We do weekly updates, so I'm wondering how much change triggers a loss of ranking. (I did lose my first page ranking when I did the last major re-do of my site, but it had to be done.)

I would think you could make incremental changes like photos, "delete this", "add that" kind of thing and not hurt anything, but I really don't have a clue. I am also reluctant to believe someone who is trying to sell me something. .

How do you find out (or figure it out)?


bkay has chosen the best answer to their question. View answer
Answer This Ask For Clarification
Discussion is locked
You are posting a reply to: How much re-do of website hurts ranking?
The posting of advertisements, profanity, or personal attacks is prohibited. Please refer to our CNET Forums policies for details. All submitted content is subject to our Terms of Use.
Track this discussion and email me when there are updates

If you're asking for technical help, please be sure to include all your system info, including operating system, model number, and any other specifics related to the problem. Also please exercise your best judgment when posting in the forums--revealing personal information such as your e-mail address, telephone number, and address is not recommended.

You are reporting the following post: How much re-do of website hurts ranking?
This post has been flagged and will be reviewed by our staff. Thank you for helping us maintain CNET's great community.
Sorry, there was a problem flagging this post. Please try again now or at a later time.
If you believe this post is offensive or violates the CNET Forums' Usage policies, you can report it below (this will not automatically remove the post). Once reported, our moderators will be notified and the post will be reviewed.

All Answers

Best Answer chosen by bkay

Collapse -
301 Redirectors and Google SiteMaps
by Phelms215 / April 7, 2013 2:54 AM PDT


I have been developing websites for years. This is a common misconception, or incorrect assumption. In reality your biggest ranking from Google comes from your content. When people update their site links are sometimes changed or removed. This makes Google think your website is old or has errors and drops your rankings.

There are a few easy ways to resolve this.
1. Use Google Webmaster Tools to submit a XML sitemap - If you use wordpress there are many nice plugins that will make the sitemap for you and you just need to submit it -
2. You can use this link to assist you with making 301 permanent redirect (assuming your using a Linux web server) for url's that change.

Doing these things allows Google to ensure your site ranking is still correct and has the same content (plus more)!

Let me know if you have any questions

Collapse -
Thanks for the information.
by bkay / April 10, 2013 7:09 AM PDT

That answers my question. Thanks for taking the time to do so.


Collapse -
Can be affected but It Depends.
by iminmessaging / June 9, 2013 5:13 PM PDT

A website ranking can be simply affected by few conversions such as:
• Changing the domain names
• Changing its CMS(Content Management System).
• Changing the design and
• Changing the web hosts.

Popular Forums
Computer Help 51,224 discussions
Computer Newbies 10,453 discussions
Laptops 20,090 discussions
Security 30,722 discussions
TVs & Home Theaters 20,937 discussions
Windows 10 1,295 discussions
Phones 16,252 discussions
Windows 7 7,684 discussions
Networking & Wireless 15,215 discussions

Finding the best 360 camera

GoPro, Pixpro, or Ricoh?

You can spend hundreds or even thousands of dollars on a 360-degree camera. We tested three of them to find out what kind of quality and ease of use you can expect at each price point.