There's no difference between competent cables and wires. The entire business is a hype, note that the old time hi-fi designers and users didn't use oddball cables and they had gear at least as good as that used now. But they were hard-nosed and pragmatic engineers and veterans of the Great Depression and World War II. Nobody was gonna sell them a 10 cent piece of wire for $100.
However by the 1970s most of the REAL problems of hi-fi reproduction had been solved and businessmen needed a new product. That need, combined with the coming into money of the technically ignorant, drug-addled and self indulgent Baby Boomers made for a new business----the cable and wire business.
Get your cables and wires from Parts Express, Monoprice or Blue jeans Cable. You'll save alot of money and get just as good a product.
...or are they just marketing geniuses? I have heard both sides of the argument, but in the race to save the little $$ I have, I don't wanna spend the extra gazillion dollars to buy a wire just because it says Monster on it unless it actually matters. I am curious about this for not only HDMI cables, but for speaker wire as well. Thank you