BECAUSE IT IS ONLY SOLD AT BRANDSMART. IT IS IDENTICAL to SHARP'S LC-37GP-1U, spec to spec!!! It is indeed a 1080p HDTV. Quite decent specs to boot.
Want to find out more about your purchase; I'd GOOGLE "SHARP LC-37GP-1U" and check out your new HD set.
About a month ago I went out to buy a new HDTV. I was going to buy Samsung LN-T4661F because it got a good review from CNET, but when I got to the store I realized it would be to big for my room and had to choose another tv quickly. Then I saw the Sharp LC-37DW99U. It supports 1080p, is 37' and looked good running in the store, so I bought it. I came home set it up, and then came on CNET to see if they had a review on it. It isn't even listed in the site. So I went on google and I only got three search results. The only relevant one was a description of it from the website of the store that I bought it from. (brandsmart usa). What does this mean? Did I get a tv that is not supposed to be out yet or something?