Listen to folk and then mention "Have you considered an Ultrabook?"
Not one person in dozens has heard of such. Besides, why would Dell want folk to know about these?
Because of bad sales of the 11" and 13" ultrabook Acer is changing direction a bit. They are switching ODM's from Wistron to Pegatron to manufacture the new ultrabook. Wistron is the ODM that Alienware uses for some of it's models.