Touch the Future Now at Staples
In perhaps the most ill-advised branding move since New Coke, NBC's basic-cable Sci Fi Channel will be renamed the phonetically similar Syfy on July 7.
The change reportedly comes from a desire to own a trademark on the network's name. The term sci-fi is a generic description of a fiction genre (often featuring futuristic technology), while Syfy can be a unique brand.
Bonnie Hammer, president of NBC Universal Cable Entertainment, told The New York Times, "We couldn't own Sci Fi; it's a genre...but we can own Syfy."
The derisive hoots have already begun. Entertainment industry columnist Nikki Finke points out, "Adding to the idiocy is that there's already a company called SyFi Global, an information technology (specialist)." Meanwhile, Gawker says the network's new tagline, Imagine Greater, "means nothing and is grammatically incoherent."
Few places, outside of perhaps CES and E3, illustrate the overlapping Venn diagram of technology, video games, and popular culture better than the New York Comic Con (or the much larger, but unrelated San Diego Comic-Con). Not just for comic book geeks any more, the show is a catch-all of video games (new and vintage), comics, toys and collectibles, movies, and, of course, incessant marketing toward the mostly male, mostly young adult audience.
It's interesting to note that much of the floor space was given over to hosting video game demos and showcases from companies such as EA, Atari, and Activision. While not quite recession-proof, game companies are perhaps the last holdout that can afford massive amounts of expensive convention center floor space. Also big--the comic/video game/movie pop-culture full-court press called Watchmen.
We braved the nerdy waters of this annual show--held at NYC's Jacob Javitz convention center--to bring you this photo gallery, as well as a few video highlights, shot with a Creative Vado HD camera. Click on to see it all.
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Former radio DJ turned
journalist Dan Ackerman grew up in the Bronx and now lives in
Manhattan. He’s covered music, technology, and video games for
more than 10 years. His latest album, Tales Out of Night School
is available now. 
Joseph Kaminski,
when not juggling the dual demands of parenthood and HD gaming, is a
life-long Manhattanite and can be found testing the latest tech in
CNET’s Lab. 
Julie Rivera grew up
and currently resides in Brooklyn. When she's not deejaying,
bartending, or fixing gadgets for friends on the outside, you'll find
her testing, troubleshooting and developing benchmarks for laptops in
the "fish bowl" known as CNET Labs. 
Scott Stein, CNET's
newest laptops editor, was born in Queens and grew up a Long Islander -
and is now raising a kid in NYC. In addition to covering games and
tech, writing screenplays, and performing improv in seedy downtown
establishments, he's also a die-hard, season-ticket-holding Jets fan.
