Is this weird evolving furball the next hot toy?

I sang to it for over an hour to find out. Because journalism.

Bridget Carey Principal Video Producer

Bridget Carey is an award-winning reporter who helps you level-up your life -- while having a good time geeking out. Her exclusive CNET videos get you behind the scenes as she covers new trends, experiences and quirky gadgets. Her weekly video show, "One More Thing," explores what's new in the world of Apple and what's to come. She started as a reporter at The Miami Herald with syndicated newspaper columns for product reviews and social media advice. Now she's a mom who also stays on top of toy industry trends and robots. (Kids love robots.)

Bridget has spent over 18 years as a consumer tech reporter, hosting daily tech news shows and writing syndicated newspaper columns. She's often a guest on national radio and television stations, including ABC, CBS, CNBC and NBC.

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Bridget Carey

Sept. 12, 2019 11:00 a.m. PT

2 min read

01-toy — Rizmo is a music-loving space creature toy that transforms its appearance over time with play. (And you thought Furby was weird.)
Sarah Tew/CNET

Tamagotchi. Furby. Hatchimals. Fingerlings. The care and feeding of robotic pets has been a staple of childhood play for over 20 years.

Japanese toy maker Tomy is hoping to breed the next hit with Rizmo, a fur-covered creature that evolves by changing its form the more you play. It actually changes shape with two physical transformations, which only happen if you earn enough points.

When it's ready to evolve, its eyes begin to glow and kids need to cheer on the critter to see how a baby ball of fur becomes a chatty, musical monster with a face and legs. And once it transforms, there's no going back. Rizmo is described as a "rhythm monster" from space that feeds off music. There are multiple ways to earn points to evolve the creature, but the best way to level it up is by singing.

I got the chance to check out Rizmo before it goes on sale internationally on Sept. 14. Priced at $60 (£60, AU$90), Rizmo comes in three main colors: berry, aqua and snow. But the design details of its final form and musical personality are a random surprise reveal for the end.

I was one of those kids who spent hours trying to evolve my Furby and learn his native tongue of Furbish. So I definitely saw the charm in Rizmo after playing with it for a few hours -- and was hyped to put in the work to see the surprise reveal.

Want to see how this transformation happens? Watch my unboxing video (embedded above) to join me on this cringe-inducing quest of song and dance. Does Rizmo have what it takes to be the hot toy of 2019? You be the judge.