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Ads appear on Wolfram Alpha

Lenovo's ThinkPad appears to be the first product advertised on Wolfram Alpha, the new search engine that went live over the weekend.

Tom Krazit Former Staff writer, CNET News
Tom Krazit writes about the ever-expanding world of Google, as the most prominent company on the Internet defends its search juggernaut while expanding into nearly anything it thinks possible. He has previously written about Apple, the traditional PC industry, and chip companies. E-mail Tom.
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Tom Krazit

Now that Wolfram Alpha is up and running, the next question is whether it can make any money.

Wolfram Research appears to have sold the first ad on the search engine to Lenovo, as noted by Search Engine Land. An ad for the ThinkPad appeared recently next to a Wolfram Alpha search for "pi," the mathematical constant.

It's not clear how advertising works on Wolfram Alpha but it does not appear that Wolfram has duplicated Google's keyword-based search ad approach as yet. The site has said it will accept corporate sponsorship, however. Lenovo's ad was a text ad for the ThinkPad that turned into a display ad when a visitor moused over the text.

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