A trend to sink your teeth into

Could be the killer app of Web 2.0?

A couple of weeks ago, we posted an item on a specialized community site called RecipeMatcher.com, which helps based on ingredients you already have around the house, as well as manage a virtual pantry. Then last night we spotted RecipeThing, which seems to do much the same thing.

Today, one of the pages ranking high on Delicious is the BBC's shopping list generator, which limits the foods you can buy in an effort to create a healthier diet. (For the record, while we laud this noble effort, we're curious why certain entries are included at all, such as sausage, ice cream and frozen pizza. Maybe it's a British thing.)

"Writing a healthy shopping list isn't easy, and sticking to it when you enter a supermarket full of tempting convenience food is even harder," the BBC page explains. "Use our shopping list generator to change your weekly shopping habits to healthy ones and find out why you should select our suggested alternative products."

It's also interesting to note that this service is provided by a general media organization's Web site, not an HMO or even a specialty health publication. The shopping list is just another example of how media outlets are branching beyond news and other traditional content, acknowledging the convergence of all information driven by the Web.