Using CNET awards
People have many choices when shopping for consumer electronics. CNET's editorial endorsement gives people the confidence they need when making a purchasing decision. The award insignias are symbols people rely on that, in turn, set your product apart from the competition.
We welcome you to use the award seal, and we're available to help you incorporate the seal in the promotion of your product. Usage of CNET award logos are restricted to winners of the award and to the specific products that receive the award. All creative material must be approved by CNET before it is distributed.
Below are a few ideas on how to use the award:
Set your product above the rest
- Place the award seal prominently on product packaging.
- Develop shelf talkers or point-of-purchase display cards that highlight the award.
- Provide merchants with the award logo to place alongside your product in store displays and in newspaper circulars.
- Announce your win in a press release.
- Order reprints of your review to include in your media materials.
- Include the award seal in all advertising materials.
- Create signage that showcases the award to display at your next conference or trade show.
- Place the award seal next to your product description to promote your product's distinction and increase sales.
- Link the award seal to the full review of your product on CNET.com.
- Include the award seal on advertising including banners, e-mail, newsletters, and promotional images.
- Purchase licensing to post the CNET review on your site.
- Ask online merchants that sell your product to include the award logo alongside it.
For questions about promoting the CTIA or Downloads 5 Star awards contact Liz Darby.
For permission to use any other CNET content, please fill out the permissions form or contact Lori Noffz, The YGS Group