The electronics giant is pleased with its translucent-mirror camera designs, and it promises to sell a higher-end sibling to the a33 and a55 within a year.
Sony introduces its long-anticipated ILCs that incorporate a first-for-digital translucent-mirror system, optimized for video capture and burst shooting.
The Sony Alpha SLT-A37 is a lens-switching, hi-def video-shootin' snapper somewhere between an SLR and a Micro Four Thirds camera.
In the battle for your full-frame SLR dollar, Sony brings out the A99 with some big perks for video fans and stills photographers alike.
Typical price: $2,999.00
The gaming company cuts outlook after its says revamps of hit games, including Words With Friends, will take longer. But, it says, new efforts should prove fruitful.
New models across the Sony range include a mid-range SLR, interchangeable lens NEX and compact cameras.
The new Sony Alpha SLT-A35 looks, smells, feels, tastes and sounds like a digital SLR, but it's much faster.
After a long wait, Sony brings the the A77 into parity with the rest of its class.
Pricing not available
Planning to buy a new Sony dSLR this October? You'll have to wait.
A new Sony camera is incoming, and it looks like the follow-up to the A77.