Warning that it faced a difficult market environment, the smartphone maker announces that it's "adjusting" the price of its flagship handsets.
PlayStation 4 has a 70-90 percent market share in Europe, according to executive Jim Ryan.
CEO Tim Cook lowers the price of the Apple TV from $99 to $69.
Today Apple announced it would slash the price of the venerable Apple TV box, along with exclusive access to the HBO Now streaming service.
Over the past two weeks, sales of Microsoft's video game console have surpassed Sony's PlayStation 4 for the first time this year.
The Nintendo 2DS will get two new transparent color options on November 21, both retailing for $100.
As it has in previous years, Apple cut the price of its previous iPhone models on Tuesday, making way for its flagship iPhone 6 to take on the highest prices.
Pros and enthusiasts in the US can rejoice that many of Canon's SLR lenses are a notch less pricey now. Better exchange rates might deserve some of the credit.
A new, mostly frills-free configuration brings the price of this all-in-one down to $1,099, but requires performance concessions.
With Microsoft on attack in the next-gen game consoles war, here's a look at what Sony needs to do to improve the PS4 and remain on the offensive.