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Officially, the device 3G version of Sony's PlayStation Vita is on sale for $299.99, but it's reportedly $100 cheaper in some locations.
Sony Worldwide Studios President Shuhei Yoshida says the Japanese version's price was cut because of exchange rates, and therefore, doesn't impact the U.S. or Europe.
The Playstation Vita is important to Sony's PlayStation 4 strategy, but the company did not announce price cuts similar to those for Japan.
In Japan, Sony slices the price of the PlayStation Vita and also introduces a new color for the powerful gaming device.
Sony's handheld gaming device will be getting access to the PlayStation Plus subscription service from 21 November.
Sony has a new high-end handheld. Sony has Android phones and tablets. Sony's E3 press conference didn't help bring them closer together.
In an exclusive talk with Crave, a person associated with the first group to hack the Sony PlayStation Vita tells us how and why it happened, and what to expect as they develop the exploit.
Sony's given the PlayStation Vita a software makeover -- Luke runs down what's new in this video.
The renamed platform will host games for the Vita and PlayStation certified Android smart phones or tablets.
The Sony PlayStation Vita has suffered problems with overheating while charging, prompting an investigation by Japanese authorities.