Telstra has announced the closure of its MP3 download service, BigPond Music, capping off what has been a tumultuous year for its other digital music property, MOG.
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A "handful" of Australian subscribers have had issues accessing MOG music streaming following the transition of the service to Beats Music in other countries.
Despite a move in the US that sees the MOG streaming service absorbed into Beats Music, local provider Telstra has announced it will keep MOG alive in Australia "at this stage".
A note on the site encourages subscribers to switch to Beats, which Apple is in the process of acquiring for $3 billion.
Australians are turning towards digital content in droves, but the surprise shut down of EzyFlix has come as a timely reminder that a digital library is not worth much when the platform collapses.
Just one week after partnering with Roku to offer content streaming to broadband customers, Telstra has partnered with another content giant to give post-paid customers free Apple Music subscriptions.
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The newest music-streaming service on the block will be launching in Australia, with existing users of MOG to be transitioned "when the timing is right".
Both Samsung Music Hub and BigPond Music are set to shut down, while Boost Mobile makes a new push for the youth market and Tesla gets to ready to open its Sydney dealership.