To try to keep medium-format photographers loyal to the brand, Hasselblad introduces a new camera body with modernized focusing.
A new lens for its 654 system includes all of Pentax's latest tech.
The RhinoCam makes any Sony NEX camera turn into a medium format beast without the expense of a traditional back.
The new IQ2 line of digital backs lets photographers use Wi-Fi for remote camera control, and a black-and-white version offers sharper detail while venturing beyond the visible spectrum.
Leica says it has improved the electronics with the S upgrade to the earlier S2. The German company showed off the camera at Photokina.
The new pro camera has better autofocus, overhauled mechanics, and a price just shy of $6,000. Also new at Photokina: Schneider Kreuznach's 28mm leaf-shutter lens.
A new camera body from the high-end camera specialist will be easier to use and better protected against the elements. Also: a new 24mm lens and a macro converter.
The company's technical prowess and free VP9 licensing haven't been enough to dent the fortunes of rival compression format HEVC. But Google's already moving on to VP10.
The death of Apple's photo-editing software offers lots of new customers to Capture One Pro. Version 8 gets a migration tool, new editing options, and a subscription pricing option.
Thousands of euros are pouring in for a camera project to give digital-video folks an alternative to the power and control of big names like Sony and Canon. It'll be tough, but the timing couldn't be better.