To try to keep medium-format photographers loyal to the brand, Hasselblad introduces a new camera body with modernized focusing.
A new lens for its 654 system includes all of Pentax's latest tech.
The RhinoCam makes any Sony NEX camera turn into a medium format beast without the expense of a traditional back.
The new IQ2 line of digital backs lets photographers use Wi-Fi for remote camera control, and a black-and-white version offers sharper detail while venturing beyond the visible spectrum.
Leica says it has improved the electronics with the S upgrade to the earlier S2. The German company showed off the camera at Photokina.
The new pro camera has better autofocus, overhauled mechanics, and a price just shy of $6,000. Also new at Photokina: Schneider Kreuznach's 28mm leaf-shutter lens.
A new camera body from the high-end camera specialist will be easier to use and better protected against the elements. Also: a new 24mm lens and a macro converter.
Two of Phase One's high-end photography brands are marrying product research, development, and support activities.
One Lego enthusiast has rigged a fully functional medium-format camera out of Lego pieces, some black cardboard, glue, and duct tape.
Don't expect Canon and Nikon to flinch, but Pentax's forthcoming 645D medium-format digital camera could change Pentax's fortunes.