10447 Results for

marketing

Article

​Boost Mobile targets youth market with AU$99 smartphone

With an Iron Woman and a UFC fighter as brand ambassadors, a new marketing campaign set for Schoolies and the first 5-inch smartphone for under AU$100, Boost Mobile has its eyes set on Millennials.

By 20 November 2014

Article

Global PC market still weak despite rebound in some markets

Global shipments drop in third quarter despite rebound in North America and Western Europe and tablet saturation, market researchers report.

By 9 October 2014

Article

With phones in its past, Nokia cranks out a $250 Android tablet

Having sold off its handset business to Microsoft, Nokia gets into the tablet game with the new N1.

By 18 November 2014

Article

Fitness band market to shrink amid Apple Watch effect

Tech research firm Gartner also says the number of smartwatch shipments will quadruple next year to 40 million, with as many as half coming from Apple.

By 18 November 2014

Article

Google emerging-markets phone gets hung up in India as retailers cry foul

Some of India's biggest brick-and-mortar retail chains are refusing to sell Android One devices, due to Google's handling of online sales, as well as low profit margins, says a report.

By 21 November 2014

Article

Lenovo quarterly profit climbs with boost in PC market share

World's largest maker of personal computers reports second-quarter net profit of $262.1 million, an increase of 19 percent from the year-ago period.

By 6 November 2014

Article

Android stays 'unbeatable' in smartphone market -- for now

Google's mobile OS reigned supreme in the third quarter with 84 percent of global shipments, says research firm Strategy Analytics. And then there are the warning signs.

By 1 November 2014

Article

Global smartphone market healthier than previously thought

Increased focus on emerging markets has driven a 25 percent year-over-year increase in global shipments in the third quarter, according to IDC.

By 30 October 2014

Article

Apple marketing exec predicts Apple Watch is going to be 'huge'

Greg Joswiak, vice president of iPhone, iPod and iOS product marketing, also says the iOS 8.0.1 bug, which caused phones to lose connectivity, was because of how the operating system was delivered, not because of the software itself.

By 29 October 2014

Article

Nokia unfolds its Here maps app to broader Android market

The Here beta for Android expands beyond Samsung devices. But there's some friction with the distribution plan.

By 22 October 2014