10453 Results for

marketing

Article

'Did you break this?' Lenovo Yoga ad pranks stunned shoppers

See the look on consumers' faces when a faux Lenovo employee snaps a competing laptop in two right in front of them and then tries to pass off the blame.

By 26 November 2014

Article

Kogan dives into PC market with AU$329 Windows laptop

Aussie e-tailer Kogan has launched the Atlas X1510, a low-cost Windows 8.1 laptop with a 15.6-inch display.

By 25 November 2014

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Global PC market still weak despite rebound in some markets

Global shipments drop in third quarter despite rebound in North America and Western Europe and tablet saturation, market researchers report.

By 9 October 2014

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​Boost Mobile targets youth market with AU$99 smartphone

With an Iron Woman and a UFC fighter as brand ambassadors, a new marketing campaign set for Schoolies and the first 5-inch smartphone for under AU$100, Boost Mobile has its eyes set on Millennials.

By 20 November 2014

Article

Fitness band market to shrink amid Apple Watch effect

Tech research firm Gartner also says the number of smartwatch shipments will quadruple next year to 40 million, with as many as half coming from Apple.

By 18 November 2014

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Get behind the wheel of a Tesla Model S from Dec 9

Australia's first Tesla Motors customers will be in the driver's seat before the end of the year, with the company holding a delivery event in December, followed by a Sydney showroom opening.

By 28 November 2014

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Google emerging-markets phone gets hung up in India as retailers cry foul

Some of India's biggest brick-and-mortar retail chains are refusing to sell Android One devices, due to Google's handling of online sales, as well as low profit margins, says a report.

By 21 November 2014

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Lenovo quarterly profit climbs with boost in PC market share

World's largest maker of personal computers reports second-quarter net profit of $262.1 million, an increase of 19 percent from the year-ago period.

By 6 November 2014

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Android stays 'unbeatable' in smartphone market -- for now

Google's mobile OS reigned supreme in the third quarter with 84 percent of global shipments, says research firm Strategy Analytics. And then there are the warning signs.

By 1 November 2014

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Global smartphone market healthier than previously thought

Increased focus on emerging markets has driven a 25 percent year-over-year increase in global shipments in the third quarter, according to IDC.

By 30 October 2014