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Nike announces Android support for its FuelBand fitness tracker just months before the expected launch of Apple and Google-made wearables. Too little too late?
The sportswear company has decided that only software has a future in Nike’s technology vision. That means cutting the FuelBand, including a slimmer version planned for the fall.
The sportswear company could be close to ditching its fitness hardware efforts, but don’t sound the death knell for Nike technology. Consider, for one thing, the Apple connection.