Sony has chosen to release a subtle update to its Alpha range of SLR-style cameras. We say SLR-style, as this camera (like the A55 before it) uses what's called translucent mirror technology, which allows it to shoot faster and generally have more effective phase-detection autofocus than regular SLRs.and
Design and features
The design cues have hardly changed a lot since thewe reviewed last year, with the same body design and textured grip on the right-hand side. All in all, the design makes for a comfortable, if conservative, shooting experience.
Unfortunately, Sony has done away with the flip-down screen found on the A33, making do instead with a fixed version at the back of the camera, though it's still the same resolution at 921,600 dots. Thanks to the translucent mirror, the A35 uses an electronic, rather than optical viewfinder — it's a love-it or hate-it affair. However, the refresh rate is pleasing and it does give full coverage of the scene through the lens.
The A35 has image stabilisation built into the camera body, meaning that any lens mounted on the front will automatically be stabilised. It can also capture images in either the 3:2 aspect ratio or 16:9. At the top, a mode dial provides access to all the functions one would expect from an SLR of this class; full PASM control, two automatic modes, a flash off mode, scene and picture effect modes, panorama (standard and 3D), as well as tele-zoom continuous priority. This last mode captures images continuously at the maximum speed the camera can take them at (7fps), by capturing the centre portion of the picture. There is no RAW shooting in this mode, just JPEG, and images are taken at 8.4-megapixel resolution at a fixed aperture of f/3.5, or the maximum aperture of the lens being used.
External connections include a mini-HDMI and USB port, as well as room for a remote and external microphone. The A35 takes SD/SDHC/SDXC cards as well as Memory Stick Pro-HG Duo cards.
Any entry-level SLR worth its salt these days comes with an array of picture effects or creative filters to make images pop. The A35 contains the following effects:
- Toy camera
- Pop colour
- Posterisation (colour and black-and-white)
- Retro photo
- High key
- Partial colour (red, green, blue and yellow)
- High-contrast monochrome
An example of the picture effect menu on the A35. (Credit: CBSi)
These are the same picture effects as what's found on the, the company's interchangeable lens camera. Don't feel too left out if you have already bought an A55 or A33, though, as Sony will make available a firmware update to add the picture effect function and revised menus, amongst other improvements.
|Canon 1100D||Sony A35|
|14.2-megapixel CMOS sensor||12.2-megapixel CMOS sensor||16.2-megapixel Exmor CMOS sensor|
|3-inch, 230,000-dot LCD||2.7-inch, 230,000-dot LCD||3-inch, 921,600-dot LCD|
|Full HD video (1080p, 24fps)||HD video (720p, 30/25fps)||Full HD video (1080i, 30fps)|
|11-point AF||9-point AF||15-point AF (phase detection)|
|3fps||3fps||7fps (tele-zoom mode)|
General shooting metrics (in seconds)
- Time to first shot
- JPEG shot-to-shot time
- RAW shot-to-shot time
- Shutter lag
- Nikon D31000.40.810.4
- Canon 1100D0.30.51.70.2
- Sony A318.104.22.168.3
Continuous shooting speed (longer bars indicate better performance)
- Nikon D31002.9
- Canon 1100D3
- Sony A335.5
Sony rates the battery at 440 shots (with LCD use) and 420 (with viewfinder use). The A35 has a variety of continuous shooting modes, from continuous high (5.5fps), continuous low (2.3fps) and tele-zoom continuous.