Are you in the market for an Android smartphone? Good luck. There has never been a time that we can remember where there has been so much competition, with a multitude of new handsets all jumping up and down for your attention. The Optimus Black joins over a dozen other Android phones to launch since the beginning of the year, so does it have what it takes to catch your eye?
Physically speaking, the Black is a very eye-catching model, especially as you turn it over in your hands and find the angular battery cover on the underside. LG does a good job of disguising the stiff plastic battery cover as being something metallic, with its smooth finish and its dark charcoal colouring. Though we like the look of the raised angles on this surface, we do wish LG had smoothed and rounded the edges a little further; for us the Optimus Black is a little uncomfortable to hold with its corners digging into our fingers and palms.
Differentiating the Black from the dozens of other smartphones in the world today, LG opts for a new display technology it calls NOVA. This screen uses the same in-plane switching technology we've seen in other recent LG releases, but it adds increased brightness to the mix to improve the visibility of the display under direct sunlight. LG reports that the NOVA display shines at 700 nits, or at least 50 per cent than its nearest competitor (the iPhone 4). The result is clearly apparent outdoors on a bright day, though this won't make a huge difference when you're indoors. Given that most people will want to set their display brightness to its lowest level for battery saving, it's strange that LG didn't include an easy option for adjusting screen brightness in its customised software.
The appearance of the display is good, but it hasn't blown us away. Colours look fairly natural, but the contrast of the screen is somewhat jeopardised to achieve the brightness. Next to the Super AMOLED Plus display on the, the Black's blacks look dark grey, in fact we prefer the image we get out of the better than that of the Optimus Black.
As we mentioned when we reviewed therecently, LG's modified Android user interface is a vast improvement on previous releases. The user experience is consistent across LG's range this year, so these comments hold true for the Optimus Black as much as they do for the 2X.
The LG Android workspace contains up to seven pages for widgets and shortcuts with static, customisable shortcuts bar at the bottom. When you pull down the notifications curtain you'll find quick settings buttons for connectivity options and a fixed music player fragment for quickly controlling your tunes. The apps drawer options allow you to choose when you want your apps listed in one long horizontal list, like stock Android, or in horizontally ordered pages, like the iPhone.
On the whole, the user experience works well, though it lacks the silky smooth animations we've seen from more powerful phones this year. Swiping between home screens and app pages is fine, but it can feel a little sticky at times. Scrolling speeds are fine in other apps, like the address book and Gmail.