Imagine for just a moment that there was a camera-wielding Pokémon. Have you got that image? Well, the Fujifilm FinePix Z30 would definitely come close to resembling it. Coming in a fine array of colours, from an acrid purple to a peculiar orange, this little baby sits at a dainty 116.5g.
The main point of interest is the sliding front cover that moves to the — yes, that's right — side, rather than the conventional up and down motion that we've seen on other slider cameras such as the Sony Cyber-shot T700.
This is a much cheaper camera than that though, and you can tell from the build quality — all plastic, with a small 2.7-inch screen at the back, and plastic grid buttons. The buttons give a satisfying click when you press them, but they are so squashed together on the back panel that distinguishing between them without looking carefully is a cumbersome task indeed.
For a camera of this price there's nothing surprising in the feature set. It's a 10-megapixel CCD sensor, and inside, all the standard options seem to be present. There's scene recognition that automatically changes the camera's settings in accordance with the shooting situation, plus a 3x optical zoom and a maximum ISO level of 1600.
Fujifilm also dubs this camera as "internet friendly". There are a number of options available that automatically resize either an image or a video into a lower resolution, plus there's a dedicated auction mode that makes VGA-sized composite images for use on sites such as eBay. We actually found more use for this in making your own DIY Pop Art-esque montages, but each to their own.
Image stabilisation is present, as well as automatic red-eye removal, plus there's a special feature dedicated for those lovebirds who enjoy snapping themselves at arm's length. The couple self-timer has three curious options — presumably which one you choose depends on how much you like your partner — near, close up or super close, all denoted by an increase in love hearts next to the option.