Digital City resembles a city, and many buildings on the campus are new. That includes R5, the company's building with double towers for mobile R&D, pictured here along the right. The sleek, glass facility, which opened in June, features tighter security than most airports, with security guards posted at metal detectors at the ready to search for USB sticks.
Katherine Woo, a Samsung PR rep, shows off the company's mobile museum on its Gumi campus, which is also called Smart City. One display shows the different pieces and components that make up the Galaxy S4. Another shows every phone Samsung has made over the years.
Samsung's Gumi campus, where employees build its newest mobile devices, looks more Facebook than Foxconn. Employees play basketball and foot volleyball, a combination of soccer and volleyball. They also have a movie theater and karaoke room on campus.
Workers from Samsung's phone manufacturing plant in Gumi head to lunch in the free cafeteria. Many workers who assemble the phones are high school-educated women in their 20s. All wear uniforms of polo shirts and khakis or black pants during their shifts, and many live in subsidized apartments on the edge of campus.
Samsung typically won't enter a market unless it believes it can one day become No. 1, and it gets all employees involved in that push. In 2010, phone assembly plant workers in Gumi created a time capsule to be opened when the company became the world's biggest phone manufacturer. Because it reached that goal so quickly after the capsule was completed -- about two years -- the company wasn't sure what to do with it. It's currently on display in one of the plant's training rooms.
Samsung's Seoul office building has a showroom and store, called Samsung D'Light, on the bottom three levels. It has become a popular stop for tour buses, and visitors can buy mobile devices and other gadgets in the store.
Samsung D'Light in the company's Seoul office building features a showroom on two flights. Visitors can play video games and see augmented reality demos on Samsung smart TVs. They can test out smartphones, tablets, and PCs, and do demos for smart, connected home products. The showroom also has information about components and software.
Samsung employees relax with Dunkin' Donuts or Baskin Robbins on the company's memory chip manufacturing campus in Hwaseong, South Korea. Coffee shops and American chain restaurants are popular within the country and on Samsung's various campuses.