Microsoft CEO Satya Nadella

Some of tech's biggest names have joined in on the ALS Ice Bucket Challenge, which was was started in late July by Massachusetts resident and ALS patient Pete Frates.

The campaign has taken off since then, with participants nominating others to donate to the cause or dump ice water on their heads (or sometimes both). In that time, the ALS Association said Wednesday it's raised $5.7 million in donations, compared to $1.2 million during the same time period last year.

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Photo by: Microsoft / Caption by:

Apple Marketing Executive Philip Schiller

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Photo by: Philip Schiller / Caption by:

AT&T Mobility CEO Ralph de la Vega

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Facebook CEO Mark Zuckerberg

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Photo by: Facebook / Caption by:

T-Mobile CEO John Legere

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Bose's new beat

Inside Bose's secret lab

Bose has always taken great pride in its technical innovations and the quality of its products. But new CEO Bob Maresca is betting on a new approach to get Bose to the next level: telling people what this secretive company is all about.

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