Android phones come in all shapes and sizes, but perhaps what sets them apart the most is what's on their screens. That's because manufacturers tweak the look of the Android operating system to add their own style and special software features.
In the following slides, I'll highlight the custom "skins" that the top cell phone companies use to change the face of Google's Android.
Before we look at the custom skins manufacturers give their phones, let's start with stock Android. This is the untouched version of the operating system built by Google and which ships on many devices, including the Nexus line.
Google's current design standard, called Holo, was introduced with Android Ice Cream Sandwiches on phones (it started on the tablet-only Android Honeycomb). That design has remained through the latest version of Android, 4.4 KitKat, but it's gotten a few updates.
Above is the Nexus 5 running KitKat with the Google Now Launcher, an app running on top of stock Android that makes the icons larger and gives the phone a bright, transparent design.
Samsung's TouchWiz skin is one of the most recognizable, thanks to its bright colors and cartoon-like design. Another hallmark of this skin is that it is full of features to help you multitask, or simply make the phone more approachable for first-time smartphone buyers.
HTC Sense, which runs on the original HTC One and HTC One M8, sports a refined, yet colorful design. The user interface is uncluttered and not overwhelmed with features. You can personalize Sense by picking a theme, which changes the accent colors used in apps and menus.
Sense's most notable feature is Blinkfeed, a news feed that lives on one of your home screens and shows you news and social updates.
Motorola's design philosophy is along the lines of "If it's not broken, don't fix it." Which means the latest generation of Moto and Droid phones from the company run stock Android with few modifications.
With these phones, you get the standard Holo design. Instead of tweaking the UI, Motorola has simply added a few voice control and notification features.
Last up is Sony's Xperia Home UI, which runs on the company's Xperia phones. Unlike the other skins, which use more modern "flat" designs, Sony is still using a 3D-like, realistic design. That means icons pop off the screen and the switches in the settings menu for Wi-Fi and Bluetooth look like physical switches.
With Xperia Home, you get a few chances to customize the design, mostly with pre-installed and downloadable themes. Sony also includes a simplified home screen feature, which cuts out clutter for first-time smartphone users.
What to change the custom skin that came with your phone? You have a few options. Read more about the differences between Android skins, and then check out these how-to articles on installing a ROM or using a home screen launcher.