Yahoo introduces its new logo

After 30 days of a changing logo, Yahoo has finally unveiled its new logo, opting for a less quirky font, but keeping the purple, the all-caps and the exclamation mark.

After 30 days of a changing logo, Yahoo has finally unveiled its new logo, opting for a less quirky font, but keeping the purple, the all-caps and the exclamation mark.

(Credit: Yahoo)

Web giant Yahoo just spent 30 days testing out new logo designs, allowing users to vote on the logo they liked best.

The old logo.
(Credit: Yahoo)

The logo you see above is one you'd better get used to: it's the company's new official insignia, and will appear on all Yahoo properties globally, starting tonight.

As you can see, Yahoo has ditched the quirky serif font, going for something a little more clean cut. Yahoo CEO Marissa Meyer said in a blog post, "We knew we wanted a logo that reflected Yahoo — whimsical, yet sophisticated. Modern and fresh, with a nod to our history. Having a human touch, personal. Proud."

The criteria for designing the logo included: no straight lines; letters that varied in thickness; the removal of the serifs; something fun in the Os; and all capital letters.

The redesign certainly had some misses. Days 20 and 21 in particular were pretty dreadful. The new logo, in comparison, looks quite stylish.

Just in case you're interested, Yahoo made a video documenting the design process behind the change. Watch it below, and let us know what you think of the redesign in the comments.

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About the author

Michelle Starr is the tiger force at the core of all things. She also writes about cool stuff and apps as CNET Australia's Crave editor. But mostly the tiger force thing.

 

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