(Screenshot by Nic Healey/CNET)
Phone manufacturers have often used ad campaigns to poke fun at their rivals, playing up the rivalry that apparently exists in the market between iPhone and Android users.
Windows Phone has gone a step further and made an ad that pokes fun at the fact that there even is a rivalry.
The US ad has Android and iPhone fans clashing at a wedding, while bemused Windows Phone-using waiters video the whole debacle with their Nokia Lumia 920 phones.
It doesn't say too much about the Windows Phone's features, instead suggesting that of fighting, smartphone users could consider switching.
Microsoft's relationship with Nokia has proven effective for Windows Phone. Although its market share remains small, it's on the rise, doubling in Australia and the UK, and rising in other areas, with the Lumia range a big contributor to this growth.