What Mac to be 'Made in USA'? Maybe Mini, perhaps Pro?
Dueling reports peg the Mini, on the one hand, and the Pro, on the other, as being the Mac involved in Apple CEO Tim Cook's comments about bringing some Mac production back to the states in 2013.
Watchers of Apple and the industry no doubt recall Tim Cook's Mac production back to the U.S. in the coming year. But which Mac might the Apple CEO be talking about?in a recent interview about bringing some
DigiTimes thinks it knows. A new report from the Asia-based blog cites "sources from the upstream supply chain" as saying that it'll be the Mac Mini. Keep in mind, however, that DigiTimes' reports aren't always reliable. And then there's this: Earlier in the month, Fortune's Philip Elmer-Dewitt laid out several reasons why he thinks it'll be the Mac Pro.
Elmer-Dewitt notes that Cook mentioned a $100 million investment and that a Bloomberg source, Dan Luria, estimated that such a sum would add up to a factoryand turning out about a million units of whatever product per year. (Luria studies factory operations as a labor economist at Michigan Manufacturing Technology Center in Plymouth, Mich.)
"Only the Mac Pro and Mini sell fewer than 1 million per year," Elmer-Dewitt says. And here's why he casts his lot with the Pro: It's heavier than the Mini, and thus more expensive to ship from overseas; Pros are, he says, "easier to build and customize than any other Apple product;" and Cook has indicated that Apple will be making a new Pro in the coming year.
So which Mac will bear the "Made In USA" label? That, of course, remains to be seen. It's interesting, though, to play armchair CEO/COO and begin pondering such logistical questions.