Buying a gadget that reflects your personality and preferences is just too easy these days. From a rainbow of colour choices to swappable faceplates, products are increasingly being tailored to our exacting tastes.
But is a new colour personal enough? Some of us are taking the relationship with our devices one step further and bestowing pet names on our phones, PCs and MP3 players.
In this week's Whaddyareckon? we find out what names people have given their tech toys. Some are perfectly logical, while others make no sense at all.