Twitter teams with NBA to offer in-tweet pro hoops replays
During the rest of the NBA playoffs, NBA Digital will be posting video highlights of notable plays. This comes days after a similar arrangement with ESPN.
Twitter and NBA Digital have partnered to stream in-tweet video highlights of some of the NBA playoffs' most exciting plays.
The deal, which was first reported by Bloomberg, comes just days after a between Twitter and ESPN. In that arrangement, Twitter users will have access to replays from soccer, the X Games, and college football.
Twitter said that the NBA highlights will be sponsored by Sony Pictures Entertainment, Taco Bell, and Sprint Nextel.