This may be the worst social-media marketing song you've ever heard

At Social Media Marketing World, they sing a song. It's called "Let's Get Social." It may not be good for society.

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Does she have the social X Factor? Phil Mershon/YouTube; screenshot by Chris Matyszczyk/CNET

Marketing in social media is like bathing in mud.

They tell you it works, but the glow wears off very quickly.

This doesn't mean, however, that conferences aren't convened to discuss new techniques or fine restaurants for dinner. This doesn't mean that new methods aren't swiftly deemed infallible or that gurus don't sprout like grass after rain.

It is inevitable, therefore, that they'd sing about it.

I am grateful to PR man and Inc columnist Ed Zitron for first propagating this video, proudly peddled at Social Media Marketing World.

This, you will be moved to hear, was billed as: "Social Media's Mega Conference."

It may well have been entirely mega. However, when attendees were subjected to a megaphonic rendition of a song called "Let's Get Social," I wonder if they felt their own sociability was being severely challenged.

For here were lyrics that included:

I'm showing you things you'll like

Trying to get engagement

Here's some photos from my life

My cat, my kids, some bacon

This song was, according to the sleeve notes on YouTube, "a warm-up for a keynote panel led by Jay Baer (Convince & Convert) on the topic of 'Have We Lost the Social in Social Media?'"

I wonder whether, on hearing this complex ditty, attendees muttered that we'd lost the "melody" from "melodious" and the "sane" from "sanity."

This was billed on YouTube as "a humor-laced theme song."

Not every joke comes across as it might. I leave you, therefore, to bathe in this masterpiece that has kept me awake for the last 48 hours.

I also leave you with another verse from this seminal work:

We're looking for the secret

Of Facebook's Holy Grail

We try to keep from paying

That leads to hashtag #fail

 

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