The not-so-secret Mazda3
'Automotive News' reports on the leak of Mazda3 new model details.
Automakers spend a lot of effort to keep future products away from prying eyes, but sometimes their efforts can be undone quickly.
It seems that the OHIM, the trademarks and design registration office for the European Union, revealed a future Mazda design a bit ahead of time.
While some automakers ask to have their work redacted in the interest of protecting intellectual property, somewhere along the line either Mazda or the OHIM goofed on that part of the application. As a result, the 2010 Mazda3 turned up on the OHIM's Web site as part of a routine listing of filings. Oops.