The gamification of bill paying

BPAY has introduced BPAY Bingo in a bid to entice Australians to pay their bills.

BPAY has introduced BPAY Bingo in a bid to entice Australians to pay their bills.

(Credit: BPAY)

It's something we would have thought fairly intuitive — get paid, pay bills — but apparently, BPAY feels that too few Aussies are paying their bills in a timely fashion.

Its new incentive is called BPAY Bingo, and it offers prizes in exchange for paid bills.

(Credit: BPAY)

For each bill you pay, you get a "token" — that is, a little symbol to add to your bingo game card. Match a row of three on your card, and you go in a draw to win an AU$100 RedBalloon voucher. If you fill in the entire card, "you'll be in the running to choose from a swag of awesome prizes", according to the BPAY Bingo website.

If paying bills really grinds your gears, then this might just be the thing to keep your internet from disconnection.

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Tech Culture
About the author

Michelle Starr is the tiger force at the core of all things. She also writes about cool stuff and apps as CNET Australia's Crave editor. But mostly the tiger force thing.

 

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