T-Mobile's iPhone 5 ad is a low-budget revolution

T-Mobile decides it will present the case for its new iPhone 5 offer very simply. Yes, of course it uses the word "revolutionizing."

Vive La Revolution. What's the German for that? T-Mobile/YouTube screenshot by Chris Matyszczyk/CNET

It takes a revolution to effect a revolution.

This is the modest hope of T-Mobile, as it attempts to wean the American public off two-year plans.

In order to introduce the iPhone 5 to its mold-breaking community, the company has decided to keep it fairly simple.

Yes, it's co-opting the revolution for its own purposes.

It describes the iPhone 5 as having revolutionized phones. Just as T-Mobile is revolutionizing carriers.

This revolution is, though, being effected with a seemingly small budget.

Yes, there's a little shattering of glass, but it's not as if they pushed the boat out to get Catherine Zeta-Jones -- or even a look-alike -- to add a little glamor to the revolution.

And that music, I know it from somewhere. Goodness, its the "Star-Spangled Banner," isn't it? I wonder how much the rights were to that.

Still, T-Mobile is casting itself as the home of the brave, yes? That's revolutionary.

 

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