Steve Jobs, iPad customer service representative?

In one of the stranger pre-iPad launch tales, CEO Steve Jobs reportedly e-mails a customer in Sweden to answer a question about iPad.

I want to believe this story--if only because customer service is such a lamentable part of commercial life these days.

Admittedly, this is a tough story to confirm or refute. But the Apple chasers at 9to5Mac, who seem more like 24-7Mac to me, write that no less a customer satisfaction expert than Apple CEO Steve Jobs has been answering iPad customer queries.

Oh, alright, apparently he did it once.

The story goes that a Swedish man called Jezper wrote to Apple and asked a very important question: "I'll keep it short. I'm Jezper from Sweden, a long time Apple fan, currently about to replace the very last computer at home with a brand spanking new iMac i7. I'm also awaiting the release of the iPad. However, I have one question: Will the wifi-only version somehow support tethering thru my iPhone?"

Steve Jobs introduces the iPad on January 27. James Martin/CNET

Warming to his theme, and keeping it less short than he might have, Jezper continued: "Two devices, based on the same OS, with already built-in technology to share one data plan suggests a secondary contract could possibly be redundant. From the look of your keynote, where the iPad sits well between my MacBook Pro and my iPhone, I was hoping the three of them could interact as seamless as possible. All the best, Jezper Sëderlund [a famous DJ in his own right]"

(Yes, it was that Jezper. Surely you had guessed.)

In response to his query, he reportedly received a reply from Steve Jobs. 9to5Mac says it confirmed that the answer came from Jobs himself. And given its clear and unambiguous content, I feel confident that it was, indeed, typed by the very fingers that walked a rapt audience through the iPad's joys not a few weeks ago.

For, from his 3.1.2 iPhone, Jobs reportedly wrote: "No."

Prompt, direct customer service. If only all companies could do it this way.

 

Join the discussion

Conversation powered by Livefyre

Don't Miss
Hot Products
Trending on CNET

HOT ON CNET

Delete your photos by mistake?

Whether you've deleted everything on your memory card or there's been a data corruption, here's a way to recover those photos.