Steve Jobs biography gets new title

The first authorized biography of the Apple co-founder and chief executive has been rechristened simply "Steve Jobs."

Apple CEO Steve Jobs made a surprise appearance at the iPad 2 unveiling earlier this year in San Francisco.
Apple CEO Steve Jobs made a surprise appearance at the iPad 2 unveiling earlier this year in San Francisco. James Martin

Steve Jobs' biography was only announced a few months ago and it already has a new title.

"iSteve: The Book of Jobs," the first authorized biography of the Apple co-founder and chief executive, has been rechristened simply "Steve Jobs." The book, which was announced in April and is due to be published next year by Simon & Schuster, is being penned by biographer Walter Isaacson from interviews with Jobs, family members, and colleagues. (Simon & Schuster is a unit of CBS Corp., whose CBS Interactive unit is the publisher of CNET.)

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However, the previous title was chosen by Simon & Schuster's publicity department and was not popular with Isaacson, according to a Fortune report. The author's wife and daughter agreed, saying the title was "too cutesy," according to the report.

The book is slated to be published March 6, 2012, and is available for preorder on Amazon.com.

Although there have been other biographies printed about Apple's iconic co-founder, this is being billed as the first published with his participation. An unauthorized biography titled "iCon: Steve Jobs, The Greatest Second Act in the History of Business" by Jeffrey Young was published in 2005 by John Wiley & Sons. The publisher promised "insider scoops and no-holds-barred style" but was criticized by Jobs and led to the removal of all Wiley books from Apple stores.

 

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