Startup hawks Android phone via 'budget iPhone' video

Whether Techdy's budget iPhone video is the real deal or not, it's a novel way to market an Android phone.

Budget iPhone shell as suggested by Techdy. A similar shell is used in the company's Android phone.
Budget iPhone shell as suggested by Techdy. A similar shell is used in the company's Android phone. Techdy

One startup has come up with a interesting marketing scheme: float a video of a purported budget iPhone, then use it to plug your own Android handset.

Techdy posted what it claims is a "hands on" video of Apple's rumored budget iPhone.

In a blog, the site says the budget iPhone "will be made substantially from plastic (we can feel it's actually polycarbonate material). It will have a 4" screen, like the iPhone 5, and interestingly, the budget iPhone actually has a shape that's similar to Apple's original iPod."

The description continues. "When we hold the budget iPhone in our hands, the plastic chassis does not feel cheap at all. Unlike the plastic build quality of the Samsung Galaxy phones the plastic material used on the budget iPhone feels more sturdy."

Oh, and "one more thing," just below this: Techdy is also selling an Android handset "based" on the low-cost iPhone design: it's "just $199," replete with a 4-inch (1136x640) display, a 1.7GHz quad-core Snapdragon 600 processor, and Android 4.2.

That Jelly Bean phone uses essentially the same polycarbonate shell described in the blog.

AppleInsider describes Techdy as a recent start-up that markets an open-source game controller for the iPad mini and "as such has no track record in 'leaking' Apple products. The company's founders include M.I.C. Gadget's Chris Chang, who has a decent history in reporting on Apple's Far East movements."

The entry-level iPhone is rumored to appear in the fall timeframe and come in a variety of colors.

'One more thing': here's the $199 Android phone Techdy is selling.
'One more thing': here's the $199 Android phone Techdy is selling. Techdy

[Via AppleInsider]

About the author

Brooke Crothers writes about mobile computer systems, including laptops, tablets, smartphones: how they define the computing experience and the hardware that makes them tick. He has served as an editor at large at CNET News and a contributing reporter to The New York Times' Bits and Technology sections. His interest in things small began when living in Tokyo in a very small apartment for a very long time.

 

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