Sony Reader hitting Target stores

Sony's rolling out its electronic book reader, the PRS-505 Reader Digital Book, in Target stores nationwide the weekend of September 14.


I just got a news release from Sony that talks about how its $300 PRS-505 Reader Digital Book is slated to show up in Target stores nationwide this weekend along with its accessories. As I previously reported, Sony has a Reader event slated for October 2 as rumors of a next-generation Sony e-book continue to percolate (one CNET reader claims the new Reader will be called the PRS-700 and feature a built-in "lighting feature").

Here's what is in today's release:

This weekend, the Reader Digital Book by Sony will be available in Target stores nationwide. Beginning September 14, the PRS-505 model will be featured in the "Discovery Hub" endcap in the electronics section of all 1,634 Target stores. With the purchase of a Reader, consumers will also receive a coupon code to download a free copy of 'The Other Queen' by Philippa Gregory from the eBook Store by Sony. 'The Other Queen' is slated for release on September 16.

Alongside the device, the endcap will display Reader accessories including: eBook Store prepaid cards, Cover with Light Accessory, AC Charger and a Crocodile pattern cover with pouch for AC charger and USB cable.

Is mainstream America ready to buy e-book readers? Let us know what you think.

About the author

Executive Editor David Carnoy has been a leading member of CNET's Reviews team since 2000. He covers the gamut of gadgets and is a notable e-reader and e-publishing expert. He's also the author of the novels Knife Music and The Big Exit. Both titles are available as Kindle, iBooks, and Nook e-books.


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