Search for iPad on Amazon, get iced by Fire

Yes, Amazon sells the iPad 2. But do a search for it and the first thing you get is a comparison chart of the Kindle Fire vs. iPad 2 with the Fire looking like the winner.

Fire and ice: Amazon is cooling off iPad searchers with this handy comparison chart. Amazon

Amazon is mostly an equal-opportunity seller, but when it comes to selling the iPad 2, it's a slightly different story.

Just trying keying in "iPad" or "iPad 2" into the Amazon search bar and you'll see what I mean. The first "sponsored" search result is a link to "Compare iPad 2 vs. Kindle Fire" that encourages you to a view a side-by-side comparison of key features.

Not surprisingly, the Kindle Fire either matches or bests the iPad 2 in most of those key features, taking losses in only the memory and battery-life departments. The kicker, of course, is the Kindle Fire costs $300 less than the Wi-Fi-only 16GB iPad 2.

I'd sure like to know how many people started out searching on Amazon for an iPad 2 and ended up with a Kindle Fire. I don't think Amazon is going to reveal that, but I'd bet it's a fairly large number.


Discuss Search for iPad on Amazon, get iced by Fire

Conversation powered by Livefyre

This week on CNET News
Hot Products
Trending on CNET

Tech Tip

Know how to save a wet phone?

It's not with a dryer and it's not with rice. CNET shows you the secret to saving your phone.