Red Bull Mobile launched an aggressive new plan today, introducing new Access 365 Monthly plans, which include unlimited calls and text, plus 5GB per month for AU$30.
Monthly payment is new to Red Bull's post-paid options, where previously, these plans had to be paid for in full upfront. The 365 Access Monthly plan requires customers to sign a 12-month contract.
Red Bull Mobile structures its plans differently to most of the other telcos in Australia. Each plan option is differentiated by a period of time that includes unlimited calls and messaging, plus a monthly data allowance that increases in steps, so that customers connecting to the network for longer periods get more data each month.
The new plan makes Red Bull cheapest on price, with its nearest competitors Amaysim, Live Connected and TPG all charging AU$40 or more each month for similar offers, though these other networks do include different value propositions. TPG's AU$45 per-month plan includes AU$100 worth of international calling, for example, while Amaysim doesn't require a contract on its AU$39.90 Unlimited plan.offers a phone with a selection of its post-paid plans and includes 4G speeds.
Woolworth's Mobile comes closest with its AU$29 prepaid cap, which also includes 5GB data each month, but limits calls and texts to a AU$500 limit, of which AU$250 must be used to call other Woolworths customers.
Red Bull also differs from these aforementioned competitors by being one of the few Mobile Virtual Network Operators (MVNO) to piggy-back on the Vodafone network. Most of the network resellers in Australia use the Optus Open Network infrastructure.