Record producer Matt Serletic unveiled a new music-making app at Computex in Taipei yesterday, hoping it will enable anyone to become a songwriter.
The app was demo'd on-stage by Serletic during an Intel keynote using a prototype tablet, where he was able to program the app by simply singing into it.
Serletic's company Music Mastermind has designed the unnamed "Project X" app for use with the forthcoming wave of Intel Atom tablets, and hopes to release it at an "affordable" price in the new year.
The app featured full-screen 3D graphics inspired by games such as Rock Band and appeared to have an easy-to-use interface. Serletic says the app will also accept instrument inputs and, importantly, it features autotune for the less musically minded.
After humming into the device users can then change the pitch and sound of the notes — Serletic created a quick song where he "sang" the drum parts using specific words, and then hummed a keyboard part on top of it.
The demonstration was designed to highlight the capabilities of the new dual-core Atom processor due in Q3 2010, and it is part of a unified series of devices from netbooks to phones and even smart televisions.
Serletic is no stranger to creating music having co-written songs with Rob Thomas, produced numerous bands including Australian band Superjesus, and is the youngest CEO of Virgin Records.
The record producer created Music Mastermind two years ago and Project X is the company's first product. He says it is the first of many music-oriented releases from the outfit.
Ty Pendlebury flew to Taiwan as a guest of Intel.