Monetization on steroids: Facebook's $100 experiment
If the United States Treasury can play around with the idea of minting a $1 trillion coin, can Facebook charge $100 to message its co-founder?
OK, it's a little crazy. But if Facebook can convince some One Percenter with too much money in his pocket that this is a worthy idea, more power to it. The folks at Mashable got wind of the test program last night -- actually reports began circulating last month -- but they got visual confirmation for the first time "and certainly the first time we've seen it applied to the founder."
In December, Facebookallowing some people to pay to have a message routed to the Inbox of someone they're not connected with, rather than have it be banished to the Other folder.
In an email, the company sent us the same canned quote that it offered others confirming that it was "testing some extreme price points to see what works to filter spam."