Microsoft to Google: We'll bring ads to YouTube app

In response to Google's cease-and-desist letter alleging terms-of-service violations, Microsoft says all it needs from Google is "access to the necessary APIs" to create ad support.

Google

Google and Microsoft are in the middle of a scuffle over the updated YouTube app in Windows Phone, but the software giant is apparently willing to compromise.

Earlier this week, Google sent a cease-and-desist letter to Microsoft , saying that it must remove the YouTube application from the Windows Phone marketplace. That app, which Microsoft updated to make it look like those on other mobile platforms, was criticized by Google for allegedly violating its terms of service. The company specifically took aim at Microsoft over the application's lack of ad support.

In a statement to CNET sister site ZDNet on Wednesday, Microsoft said the kerfuffle can be addressed very quickly. The company said that it's "more than happy to include advertising" -- a Google demand -- but in order to do so, Google must provide "access to the necessary APIs."

"In light of Larry Page's comments today [at Google I/O] calling for more interoperability and less negativity, we look forward to solving this matter together for our mutual customers," Microsoft said in the statement referring to Google's CEO.

Google has not yet responded.

About the author

Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.

 

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