Microsoft, bored of bashing Apple, bashes Samsung

It's been established that Microsoft believes the iPad has many, many flaws. Now Redmond would like you to know that the Samsung Galaxy Tab isn't all that either.

Look how substandard the Galaxy Tab is. Microsoft/YouTube Screenshot by Chris Matyszczyk/CNET

If you're in business, you have to get used to criticism.

If you're in the gadget business, however, you're nobody unless Microsoft criticizes you.

What other conclusion can one reach after Redmond's assault on its various rivals?

There's the constant poking at the iPad's foibles . Then there's the sublimely gauche Scroogled campaign , which accuses Google of being little more than a malevolent dictatorship.

Samsung, though, has been relatively free of Microsoft's barbed fire. Until now, that is.

For Microsoft has chosen the Thanksgiving weekend to give thanks that its own Surface RT is so much more intelligent and useful than the Samsung Galaxy Tab 10.1.

I'll admit I haven't seen an enormous proliferation of Tab 10.1s adorning coffee shops, holding cells, and public transport. So it makes for a slightly odd target for Microsoft.

However, Redmond wants you to be clear, should you be vacillating between a Tab and a Surface RT, that its machine is superior.

It has a full-size USB port, which allows you to do, well, full-size USB porting. The Galaxy Tab 10.1 has one micro USB port, which means you can't power and connect to an external device at the same time.

And then there's the need for connectors that you have to buy as extras.

Microsoft is looking to find any and every possible rational reason to persuade you that the Surface is all things to all people with computing needs.

Indeed, more ads targeting the Galaxy Tab appeared last week -- including a family sharing comparison similar to one of the most recent anti-iPad ads .

Sadly, the initial launch of Surface, with its embarrassing dancing teens and business people , continues to hamper progress.

When people don't have their emotions positively disposed to your brand, it's so much harder to persuade them that you're as great as you think you are.

 

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