Just, Ultra HD is putting in a strong showing at CES 2013, with two manufacturers busting out some massive screens.
Samsung and TCL were both showing off their 110-inch TVs at day one of the Consumer Electronics Show (CES).
Samsung's TV has the same design as the Gallery Display 85-inch panel, while TCL has actually got its TV featured in the next Iron Man film, apparently as Tony Stark's choice of viewing.
Both are definitely hilariously oversized, with a total screen area of 3.335 square metres.
Nic Healey travelled to CES 2013 as a guest of LG.