Low Latency No. 28: Tablet tease

Microsoft's Surface tablet press conference was good, but it left us with more questions than before it started.

Blake Stevenson

Microsoft's press conference earlier this week reminded us a lot of what Apple has perfected -- the dramatic press conference. However, after the lights went off, we still had plenty of questions about what the new Microsoft Surface tablets were going to cost and when we could buy them. If Microsoft is using the Apple Playbook, they may have skipped a page or two.

Love it or hate it, Apple has all but mastered the art of the press conference. It's not that they use fancy graphics or a laser-light show, it's mostly because they answer a lot of questions and perhaps most importantly, begin selling the product right away. Cashing in on the excitement of a new product and then allowing the public to buy it immediately is something no other company really does, so it'll be interesting to see if the Surface hype is still churning once it's finally ready to be sold.

Low Latency is a weekly comic on CNET's Crave blog written by CNET editor and podcast host Jeff Bakalar and illustrated by Blake Stevenson. Be sure to check Crave every Thursday at 8 a.m. PT for new panels! Want more? Here's every Low Latency comic so far .

About the author

Jeff is a host for CNET video and is regularly featured on CBS and CBSN. He founded the site's longest-running podcast, The 404, and also writes the site's tech comic, Low Latency. He is CNET's senior gaming editor and has an unhealthy obsession with ice hockey and pinball.

Blake Stevenson

Crave cartoonist Blake Stevenson is a full-time Web/graphic designer and illustrator working a day job in marketing. He fills the rest of his time creating illustrations based on his love of music, video games, comics, and old-school pop culture. See full bio


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