Ikea building an entire London neighborhood
Welcome to Strand East. It will be built in 2013 and house 1,200 rental homes, nearly half of which will be aimed at families.
Ikea wants to build you a house. Not a pine bookcase, not a nice little side table, not a quirkily colorful kitchen implement -- an entire house. LandProp, the property development arm of the Swedish furniture company, is building and renting out an entire neighborhood of homes in London, according to The Globe and Mail.
No, really. The Ikea neighborhood -- Ikeahood? Ikeatown? -- is to be located in east London, near the Olympic site. It will be named Strand East and filled with families and leafy pedestrian boulevards.
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