HP brings Voodoo into the consumer PC fold

The enthusiast PC line will be merged into the company's consumer line, Voodoo's co-founder says.

The world's largest PC maker has decided it doesn't need a separate gaming PC unit anymore. From now on, Voodoo will be just one of Hewlett-Packard's consumer PC brands.

Voodoo Envy laptop
The recently introduced Voodoo Envy gaming laptop. Hewlett-Packard

Voodoo founder Rahul Sood said on his personal blog that this was "always" the intention when HP bought Voodoo PC in 2006, and "the plan is now being accelerated, ultimately making it a reality sooner than any of us ever imagined."

Sood repeats that this is a "good thing" for the Voodoo brand, and he's probably right. HP knows how to move PCs , and has a giant marketing machine that could help push Voodoo into the mainstream, making the new Envy and Omen notebooks and desktops available at retail.

What's not clear is what happens to Sood. He was named CTO of HP's Global Gaming Business Unit, which was responsible for the Voodoo business, when his company was acquired.

The future of the Blackbird gaming brand also seems up in the air. It was introduced last year as a hybrid of HP's consumer PC line with Voodoo-influenced technology inside. It appears unnecessary to have both.

HP couldn't immediately be reached for comment.

About the author

Erica Ogg is a CNET News reporter who covers Apple, HP, Dell, and other PC makers, as well as the consumer electronics industry. She's also one of the hosts of CNET News' Daily Podcast. In her non-work life, she's a history geek, a loyal Dodgers fan, and a mac-and-cheese connoisseur.

 

Join the discussion

Conversation powered by Livefyre

Don't Miss
Hot Products
Trending on CNET

HOT ON CNET

How well do you know your surge protector?

Whether you're looking to add more outlets, or want to add a layer of protection between your gear and the outside world, here's what you need to know.