How small biz uses social media (infographic)

Small businesses are turning more and more to Facebook, Twitter, LinkedIn, and other social channels for promotions, customer acquisition, and sales leads.

Small businesses are becoming savvier about social media. And, increasingly, smaller-scale operations are turning to Facebook, Twitter, LinkedIn, and other social channels for promotions, customer acquisition, and sales leads. An impressive 75 percent of small businesses now have a presence on a social media site.

Interestingly, 27 percent of small businesses are on Facebook, while 18 percent reside on LinkedIn, and just 7 percent use Twitter. This new data comes from CrowdSpring, a Web design firm that crowdsources all of its projects and that created the splendid new infographic below.

Probably the most revealing stat here: 64 percent of Twitter users are more likely to buy the brands they follow or for which they're a fan, compared with 51 percent of Facebook users.

Here's the full breakdown on usage at the top social spots:

How Small Businesses Are Using Social Media - CrowdSpring

Crowdsourced Logo and Graphic Design by CrowdSpring

About the author

Laura Locke is a senior writer for CNET, covering social media, emerging trends, and start-ups. Prior to joining CNET, she contributed extensively to Time and Time.com for much of the past decade.

 

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